The Association for the Study of Play (TASP) is a professional organization whose purpose is threefold: to promote the study of play, to support and cooperate with other similar organizations, and to organize meetings and publications in order to disseminate information related to play.

Eric Cohen, Mike Maccia, Scott Hunter-Smith, and Steve Conner founded the not-for-profit 'nPlay Foundation in 2008. They joined forces to establish "the professional athlete's foundation for the prevention of childhood obesity." 'nPlay was put together to unite the athletes of the sports world to fight the children's obesity epidemic.

The National Museum of Play in Rochester, New York, later known as The Strong, created the International Center for the History of Electronic Games in 2009. The ICHEG collects, studies, and interprets how video games and electronic games affect the ways people play, learn, and connect across cultural and geographical boundaries.

Chris Tamborra and Mark Farnsworth collaborated to form 4 Great Physical Education, an educational consulting firm. 4 Great Physical Education supports the leadership of the school physical education professional in promoting healthier lifestyles to reduce childhood obesity.

Dr. James Sallis is a Professor of Psychology at San Diego State University and directs the Robert Wood Johnson Foundation's Active Living Research Program. With a bachelor's degree in Business Administration and Psychology, a master's degree in Psychology, and a doctorate degree in Clinical Psychology, Dr. Sallis has researched and written extensively on physical activity and human behavior.