building a “brick” empire
LEGO has been making children’s toys for 90 years. Here is an indepth look at their evolving history while building a “brick” empire for kids and kidults. Read more
innovative new paint
Thanks to an innovative new paint, school grounds can be 12 degrees cooler. Goodbye, blacktop. Hello, bluetop. Read more
around the globe
In elementary school classrooms around the world, kids strain to contain their energy until recess. Children may play in fundamentally similar ways everywhere, but recess unfolds very differently around the globe. Read more
36 Fall activities
Fall is probably the best season for active kids. The cool weather begs them to play outside. Here are 36 Fall activities for the kids. Read more
help children be brave
Parents can help children be brave without looking like a bully, by offering encouragement with a major dose of empathy and love. Read more
Role Play
When a child engages in make-believe and pretend play, he takes on a role of someone else, imitating actions and speech from earlier observed situations and incorporating them into his play. Role play is based on first-hand experience and allows children to practice what happens in real life. They act in an "as if" state in their role play, "as if" it were real.
back-to-school tips
Being prepared goes a long way to giving kids a smooth transition from summer to school and every day along the way. Here's how to set your family up for a great school year with some back-to-school tips. Read more
play is a state of being
For kids, play is a state of being. For parents, it’s an investment in time and money. Science explains how all that time on the playground brings lifelong dividends. Read more
kindergarten
Although kindergarten has been housed in public elementary schools for decades, attendance is not required in most states, and many states adopt different laws and funding formulas for the grade. Why aren’t students guaranteed access to it? Read more
playtime on the family calendar
Putting recurring playtime on the family calendar throughout the year is especially vital to ensure playtime isn’t lost to other priorities when kids get busy with homework and after-school activities. Read more
